Apple's stock increases as a positive sales forecast indicates that demand for the iPhone is growing.

 



In premarket U.S. trade, Apple (NASDAQ:AAPL) shares were up after initially declining after the iPhone manufacturer's most recent quarterly reports.


According to corporate executives, the firm now anticipates low- to mid-single-digit growth in sales for its fiscal second quarter. According to analysts cited by Reuters, the guidance exceeded expectations and indicated momentum in demand for the iPhone.

The more optimistic prognosis helped allay some concerns regarding sales of Apple's flagship phone, which fell slightly and fell short of forecasts during its crucial holiday shopping period, partly because the company's new AI features were unavailable in some areas. Nevertheless, CEO Tim Cook said that the improvements, dubbed Apple Intelligence, are increasing sales.

Compared to its Silicon Valley competitors, Apple has adopted a more cautious stance toward AI by deciding against making significant investments in data center expansion. During the market turbulence earlier this week, which was sparked by DeepSeek and caused sharp declines in other Big Tech equities, the technique appeared to help shield the company.

Apple announced earnings of $2.42 per share on revenue of $124.3 billion for the three months ending December 28. Investing.com polled analysts, who projected an EPS of $2.36 on $124.12 billion in revenue.

Sales of iPhones, which make up about half of total income, dropped from $69.70 billion to $69.14 billion in the previous year, falling short of projections of $71.03 billion.

In contrast to Wall Street projections of $26.09 billion, Apple's services division, which includes its Apple Pay and App Store offerings, grew by around 14% year over year to $26.34 billion.

Apple's sales in Greater China fell 11% to $18.5 billion, far less than analyst estimates of $21.57 billion, in the latest indication that the competition in China's smartphone market is still fierce.


Apple's first-quarter results were described as "mixed" by analysts at DA Davidson, lead by Gil Luria, in a letter to clients, with "positive notes in various segments [being] slightly overshadowed by some negatives, primarily out of Greater China."

Nevertheless, it is evident that Apple Intelligence is helping the iPhone expand in the areas and nations where it is sold. Apple Intelligence will soon be available in new regions, along with new capabilities for current customers, even if its rollout is still taking longer than expected, Luria said.

(Reports were contributed by Yasin Ebrahim.)

 


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