Nike Faces U.S. Probe Into Alleged Discrimination Against White Employees

Nike Inc. is facing scrutiny from U.S. authorities following allegations that the sportswear giant may have discriminated against white employees in its hiring and promotion practices, according to people familiar with the matter.

The investigation, led by the U.S. Equal Employment Opportunity Commission (EEOC), centers on claims that certain diversity, equity and inclusion (DEI) initiatives at Nike may have unfairly disadvantaged white workers. The probe examines whether employment decisions violated federal civil rights laws that prohibit discrimination based on race, regardless of intent.

The allegations stem from complaints filed by current and former employees, who argue that Nike’s internal diversity targets and leadership programs favored candidates from specific racial backgrounds. Some complainants claim they were passed over for roles or advancement opportunities despite meeting qualifications, raising concerns about race-based decision-making.

Nike has said it takes all allegations seriously and is cooperating with authorities. In a statement, the company emphasized its commitment to equal opportunity, stating that its diversity programs are designed to create an inclusive workplace and comply with U.S. law.

“We are committed to fostering a respectful, inclusive environment where everyone can succeed,” Nike said, adding that its policies are reviewed regularly to ensure compliance with employment regulations.

The investigation comes at a time when corporate DEI programs across the United States are under increasing legal and political pressure. Since the U.S. Supreme Court’s 2023 ruling limiting affirmative action in higher education, companies have faced heightened scrutiny over whether workplace diversity initiatives cross legal boundaries.

Legal experts say the outcome of the Nike probe could have broader implications for how companies design and implement DEI strategies. If regulators determine that any policies resulted in unlawful discrimination, it could prompt revisions not only at Nike but across corporate America.

Nike shares showed little immediate reaction to the news, suggesting investors are taking a wait-and-see approach as the investigation unfolds. The timeline and potential consequences of the probe remain unclear, as EEOC investigations can take months or longer to resolve.

For now, the case adds Nike to a growing list of high-profile companies navigating the complex legal landscape surrounding diversity efforts and employment law in the United States.